Katie's! Watch this first:

Before you scroll, here's a quick message from us to you.

Project Mission

The goal is a thriving social media ecosystem that captures the artisan craft and warmth of Katie's, grows their audience month over month, and turns followers into loyal guests and customers. The Skorys Social team is thrilled to present this proposal.

What Makes Us Different

Built for brands
that want to
actually grow.

We're not a normal agency. We learn your brand, your voice, your kitchen, and your story before we create a single piece of content. Restaurants have the unique ability to continue the brand experience at home through online orders and curated content. That's the opportunity we build around. Below are the three pillars we'd focus on.

Brand Authority

We position Katie's as the definitive artisan Italian brand in St. Louis. The name foodies tag, share, and follow before they ever walk through the door or place an order.

Community Engagement

Real food, real people, real craft. Behind-the-scenes kitchen moments, guest experiences, and chef stories curated, branded, and amplified into content that makes every follower crave Katie's.

Guest & Customer Conversion

Every post is engineered to drive a specific action: follow, order, or share. We connect social presence directly to online orders and brand growth.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun

Mon

Tue

Wed

Thu

Fri

Sat

Reel 1

Static Post 1

Carousel 1

Static Post 2

Story 1

Reel 2

Static Post 3

Carousel 2

Static Post 4

Story 2

Carousel 3

Static Post 5

Reel 3

Static Post 6

Story 3

Carousel 4

Static Post 7

Reel 4

Static Post 8

Story 4

Reel 5 ✦

Static Post 9

↑ Click the content
to see details

Reel

@katiespizzapasta

Our specialty pizzas are different 🍕🔥 which one are you trying first? 👇

Reel #5 Tuesday, April 29

Showcasing Our
Specialty Pizzas

Purpose

Virality & Craveable Content

This example is from another pizza brand using this exact format. Specialty pizza content stops people mid-scroll. The toppings, the stretch, the fresh-out-of-the-oven reveal: it's built for saves and shares. We take this proven format and fit it to Katie's brand, putting your artisan quality in front of a new audience every time.

Concept

Close-up, cinematic showcase of Katie's specialty pizzas: dough being stretched, fresh toppings laid down, the pizza sliding into the wood-fired oven, the bubbling cheese pull, the final slice reveal. Quick cuts, no talking, just sizzle sounds and music. Each pizza gets its own moment. Pairs perfectly with a "Which specialty pizza are you?" poll or a "How we build our [pizza name]" series.

12.4K

12,400 likes. This format works.

Another restaurant brand used this exact format and it performed. We take what's already proven, fit it to Katie's brand, and replicate those results every month.

Project Objectives

What we're here to do.

Five clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

Drive Online Orders & Brand Growth

Turn social followers into loyal fans and repeat online buyers. Every post reinforces Katie's as the name in artisan Italian, making it easy for someone to go from watching to ordering.

Become the Go-To Name in St. Louis Food

Establish Katie's as the definitive name in artisan Italian. The brand food lovers reference, tag, and recommend without being asked.

Showcase the Craft That Sets Katie's Apart

From scratch-made pasta to wood-fired pizza, the artisan process is the content. Highlight what makes Katie's different from every other restaurant in ways that make people stop scrolling.

Grow Social Following & Engagement

Reach, impressions, saves, shares. Tracked weekly and optimized every month based on what is actually driving brand awareness and online orders.

Establish a Consistent, Recognizable Brand Identity

Every post, every Story, every Reel looks and sounds unmistakably Katie's: warm, artisan, and built around real food and real people.

Project Deliverables

You get everything below,
including the systems!

Five concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Katie's guest and customer base.

Brand Positioning Audience Avatar Content Preferences

Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Katie's community story, belief system, language, rituals, and brand identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity

Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around Katie's restaurant and DTC ecosystem.

Platform Focus Posting Cadence Growth Objectives

Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: behind-the-kitchen, plating reveals, guest experiences, menu spotlights, and artisan process content. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework

Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist

The Process

Step-by-step.
Repeatable. Hand-off ready.

This is the exact system we run every month. It's documented, structured, and built so your team can own it when you're ready — or we keep running it indefinitely.

Week 1 of Month

Content Planning Meeting

We meet for 30–60 minutes to review last month's performance, identify what worked, and set the content direction for the coming month. You flag any upcoming events, product changes, or announcements. We handle everything else from there.

Week 1–2

Content Calendar Built & Approved

We build the full monthly calendar — every post type, caption angle, hashtag cluster, and posting time. You review and approve in one session. No back-and-forth. No micromanaging. One approval per month.

Ongoing — You Provide

2 Short Clips from Your Team

That's all we need from you. Two short clips from the kitchen or dining room per month: plating moments, behind-the-scenes, guest reactions. No production crew, no camera, no script. We take it from there and turn it into polished Reels content.

Ongoing — We Handle

Content Production & Scheduling

We design the graphics, write every caption, select hashtags, build the carousels, edit the Reels, and schedule everything at optimal times. Static posts, stories, carousels — all produced and queued. You're never waiting on content.

Ongoing — We Handle

UGC Monitoring & Community Curation

We monitor tags, mentions, and community posts daily. When a player shares a bracket win, a round robin moment, or a great court clip — we identify it, format it, brand it, and repost it. Your community becomes your content engine.

End of Month

Performance Report & Optimization

At the end of every month we deliver a written performance report — reach, impressions, saves, shares, follower growth, and any measurable membership attribution signals. We identify the top 3 performing formats and double down on them next month.

Quarterly

Strategy Refresh & Growth Review

Every quarter we step back and reassess the strategy — new content angles, algorithm shifts, emerging formats, competitive positioning. The system gets smarter every 90 days. What's working gets scaled. What's not gets cut.

Built to Hand Off

Every step above is fully documented in your Brand & Community Guide and monthly calendar. If you hire an in-house social media manager, they can step into this system on day one — no ramp-up, no guesswork. We can also stay on as a strategic advisor. Either way, you own the system.

What People Say

Results speak
for themselves.

"Within 60 days of launching the content system, we were seeing bracket posts drive real app opens and our follower count doubled. The team handles everything — we literally don't touch it."

Marcus R. Head of Growth, Sports Platform

"The UGC system they built is honestly what sold me. Our community started creating content we never had to ask for. It feels organic because it is. The brand authority we've built in six months would've taken us years alone."

Sarah T. Co-founder, Community Sports App

"I was skeptical about spending $5k/month on social. Three months in, we could directly trace new signups back to specific Instagram posts. The ROI conversation became very easy very quickly."

James L. CEO, Recreational Sports Network

Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value

Monthly Content Calendar: Full 30-day plan 1/mo $3,000

Weekly Coaching Calls with The Skorys Social 4/mo $1,200

Influencer management and campaign packet, One time Month 1 $800

Monthly Performance Report & Strategy Review 1/mo $500

Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000

Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500

Total market value $10,000+/mo

Your engagement fee $4,000/mo

3-Month Commitment

^$4,000

per month

Month-to-Month

^$5,000